BlackBerry 10 Software: To Be or Not to Be, That is the Question

14 Apr 2015

Blackberry software

Any of us who have used BlackBerry’s in the past have been very loyal to the brand. A BlackBerry was once viewed as the most productive device of its kind. However the industry of mobile devices temporarily crushed BlackBerry. Part of the company’s latest steps on the comeback trail was the debut of the Blackberry 10 software which is featured in the BlackBerry Z30. Let’s have a closer look:

The BlackBerry Z30 is the largest phone BlackBerry has ever produced, at least it has the largest screen. It’s a larger-screen alternative to the BlackBerry Z10, its 5-inch screen matching the most-celebrated Android phones of the year. At £500 it matches phones like the Galaxy S4 on price too. If you care about apps at all, that phone or an iPhone 5C is a much better choice. But there’s no doubting that this is a quality phone in most respects. The only main question one should consider is can you get on with BlackBerry 10?

This is BlackBerry’s final gasp attempt to offer an attractive alternative to Android and iOS. And it hasn’t proved as popular as BlackBerry hoped. It’s a mixed bag. There are some truly great things about BlackBerry 10, and some real stinky parts.

Let’s start with the good bits. The BlackBerry Z30 is a great phone for messaging, whether it’s through SMS, email, Whatsapp, BBM or Facebook Messenger. All these things are routed into a single place, known as the Hub. It’s great, probably the most efficient way to keep track of a fistful of social streams we’ve ever seen in a mobile phone, and without any of the unnecessary visual nonsense you’d get from ‘trendier’ phone-makers.

The BlackBerry Z30 approach to notifications is also extremely efficient. On the lock screen, you get a bunch of simple white logos, next to a number indicating how many new alerts there are for each. The BlackBerry system is still perfect for your typical time-poor city dweller.

The BlackBerry Z30’s new BlackBerry 10.2 software adds an extra feature too – Priority Hub. This routes through all communication from places you’ve listed as ‘high priority’. Like your other half, or mother-in-law.

BlackBerry Hub alone makes the Z30 a serious phone to consider for many people. And you can customise it so that it only features bits you need (you can even remove BlackBerry’s own BBM from the Hub).

BlackBerry 10 does take a while to get used to, though. It’s a far more gesture-based system than any of its rivals. For example, you swipe up from the bottom of the Z30’s touchscreen to take it out of standby, rather than pressing a power button, and there are no persistent soft keys, meaning no 'Home' button.

Once you’ve un-learned all the conventions adopted by rivals, though, it’s a fairly intuitive system – just a bold and quite different one.


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